8 methods to Use WordPress to Improve Google Ads PPC Advertising

Do you have a business that is using WordPress? Are you looking to advertise it online utilizing Google Ads PPC advertising? Well then, you’ve come to the correct place.

In this article, we’ll be looking at several ways you can use the power of. WordPress to set up and get more out of your Google Ads advertising.

The Google Ads platform allows advertisers to place their business in “Google Ads Agency Near Me

 front of millions of engaged users.

Advertisers can get their business in front of visitors searching on Google’s search engine, YouTube, Gmail. Applications, Google Maps, and third-party websites that have agreed to show AdSense advertising on their website.

Before you can apply the below techniques, you’ll need a Google Ads PPC account, and a campaign set up. You can create a Google Ads account and your first campaign by visiting on the Google Ads page.

There are eight different approaches to make improvements to your pay-per-click (PPC) advertising using WordPress.

There are eight different approaches to make improvements to your pay-per-click (PPC) advertising using WordPress.

First piece of advice: Create Google Ads. Tracking of conversions to monitor significant activities on websites.

The conversion monitoring feature of Google Ads enables advertisers to understand. Which keywords are resulting in significant actions being taken on their websites. In order to optimize and increase the effectiveness of your Google Ads campaigns, installing conversion tracking is absolutely necessary.

The completion of a form, clicks on a video, downloads of a PDF file, or individuals visiting a critical page. On your website are just some of the activities that may be tracked using conversion monitoring.

PPC advertisers are able to view the number of impressions, clicks, and costs. That they are accruing from each keyword even if conversion tracking is not implemented. However, they are unable to determine which keyword is producing meaningful engagements on the page.

The following is an illustration of what you would see if you did not enable conversion tracking in Google Ads

You have the option to look at a wide variety of different stats within Google Ads. If you do not have conversion tracking enabled, a reasonable starting point. For determining how well a keyword works is the cost per click and the click-through rate.

If a keyword has a low click-through rate, then this may be an indication that the advertiser’s business. Does not find the keyword to be particularly relevant. It is also possible that this is a hint that your advertisement copy needs to be altered. Because it is failing to attract the attention of the user.

The advertiser may examine the cost associated with each click made on their chosen keywords. If the cost of each click is excessive, this may be an indication that the keyword won’t result in a profit for the business.

Following the implementation of Google Ads conversion tracking, you would be able to see something similar to the following example within Google Ads: You are able to determine which keywords on their website are producing relevant results thanks to the use of conversion tracking.

Information from Google Ads, Including Conversion Tracking

You can see which keywords are leading to significant actions on a website by referring to the example that was just presented.

For instance, keyword one has a low cost per click but also a low conversion rate. This is a disadvantage. As a direct consequence of this, the cost of each conversion is relatively substantial.

The second term, on the other hand, has the highest cost per click, but it also has the highest conversion rate, which implies it is bringing in the most cost-effective conversions.

Putting in up conversion tracking for Google Ads using WordPress

In Google Ads, you will need to first create a conversion action before you can begin tracking conversions. After this step is completed, Google Ads will generate two pieces of code that need to be inserted to the code of the website. Utilizing the Header Footer Code Manager Plugin is one of the ways that you may incorporate the code into your website.

Menu of Actions for Conversion

To initiate the creation of a new conversion action, you must first select the blue + sign.

Action for Conversion Shown as a Blue plus Symbol

Action for Conversion Shown as a Blue plus Symbol

Choose Website if you’re interested in following up on an action:

Choose Your Conversions for Your Website

The next step is to configure the action that will be performed during the conversion. Choose the category that the activity of your conversion will fall under, and then give it a name.

If you’re only tracking leads and not sales, then when it comes to the value, you should pick “Don’t utilize a value for this conversion action.”

Regardless of the number of times that a single user completes a conversion activity, you should probably only count one lead as a single conversion. This is the recommended practice. If this is the case, then choose “One” from the drop-down menu in the Count area.

Settings for the Creation of Conversion Tracking

Following that, you will be provided with two separate pieces of code. It is necessary to include the global site tag on each and every page of the website. It is necessary to incorporate the event snippet into the thank you page when a user has finished filling out your lead form.

You can use the Header Footer Code Manager Plugin in order to insert the code global site tag as well as the event snippet into the head sections of the pages that are pertinent to the discussion.

Tip 2: Tracking revenue can be done by establishing conversion tracking for Google Ads.

You will need to have Woo commerce installed in order to sell things online while utilizing WordPress as your content management system. WordPress was first conceived as a medium for blogging; however, Woo commerce will transform it into an e-commerce platform that can display products and receive website purchases.

Google Ads is a tool that owners of Woo commerce websites may use to track conversions, in addition to tracking transactions and money made on their website.

Advertisers are given the ability to track conversion actions through the basic conversion tracking that is generated by Google Ads. Modifications to the code are necessary in order to keep track of the amount of money generated by each conversion that takes place. The process of establishing conversion tracking can, thankfully, be greatly simplified by using plugins that are available for WordPress.

PPC advertisers are able to optimize their bids by increasing their bids on keywords that are more profitable and decreasing their bids on phrases that are less profitable when they can view the number of sales that each keyword has generated. This should imply that you should be able to obtain more sales and revenue out of the money you spend on PPC advertising.

Setting up WordPress to track money from Google Ads The method that must be followed in order to build a conversion action that tracks revenue is much the same as the process that is used to set up a standard conversion action.

The only thing that will be different is that in the section titled “value,” you will select the option that says “Use distinct values for each conversion.”

Value of conversions for use in tracking revenues

After the conversion action has been made in “Google Ads Agency Near Me” you will require a plugin to assist you in establishing the necessary settings on WordPress. Woo commerce Pixel Manager by Woot is a useful plugin that can be used to implement Google Ads conversion tracking. This plugin also records sales and money.

Woot Pixel Manager

Woot Pixel Manager

You will need to add the Google Ads conversion ID as well as the Google Ads conversion label while you are in the Google menu.

Tracking of Conversions in conjunction with Revenue Setup Using Woopt

Tracking of Conversions in conjunction with Revenue Setup Using Woot

Returning to the conversion tracking code that was generated by Google Ads will allow you to locate the aforementioned essential information.

In the following part, you will discover both the conversion ID and the conversion label. The following image does not contain any codes because they have been removed:

  1. Locate the Conversion ID as well as the Conversion Label
  2. Locate the Conversion ID as well as the Conversion Label
  3. Get your timing right Analytics provided by Google

Free Google Analytics software is an essential piece of equipment for any internet business. Whether or not they are using pay-per-click (PPC) advertising. It makes it possible for advertisers to view a wide variety of information about the ways in which consumers engage with their website.

It is possible to transfer several metrics from Google Analytics into Google Ads, which is one of the ways in which organizations who use Google Ads advertising can profit from using Google Analytics. Without first syncing Google Ads with Google Analytics, you won’t be able to access these analytics on Google Ads.

You will be required to set up Google Analytics before you can begin syncing additional metrics from Google Analytics into Google Ads. This is necessary before you can begin synchronizing.

Installing and Configuring Google Analytics on WordPress

Fortunately, the installation of Google Analytics on WordPress can be aided by a wide variety of plugins. Site Kit by Google, Monster Insights – Google Analytics dashboard For WordPress, and Woo commerce are some popular options that are worth investigating. Integrating Google Analytics into your site.

Your Google Analytics account ID is the most important piece of information that you will need to provide the plugin with; nonetheless, the procedure of setting up the plugin can vary slightly depending on the plugin.

You may locate this information on Analytics by first selecting the Admin cog located in the bottom. Left corner of the interface, and then navigating to the Account area.

ID for your Google Analytics account

ID for your Google Analytics account

The process of syncing Google Analytics and Google Ads

After you have Google Analytics installed and configured on your WordPress site. You will be able to synchronize it with your Google Ads account.

By syncing your Google Ads and Google Analytics accounts, you will be able to obtain supplementary data regarding the performance of your keywords. You will be able to determine the quality of the traffic that you are bidding on with the assistance of these additional metrics.

Bounce rate is the percentage of total visits to a website in which the user did not navigate beyond the landing page before leaving.

Pages/Session: This refers to the typical number of pages that are viewed during a single Google Analytics session.

The average number of seconds that a user spends on a website during a single session. Tracked by Google Analytics is denoted by the metric known as “Session Duration” (in seconds).

Percentage of new sessions – The percentage of Google Analytics sessions that had never visited the site before.

Google Analytics Metrics in Google Ads

Google Analytics Metrics in Google Ads

To start syncing up Google Analytics to Google Ads, you will need to click on. The Admin cog and then on Google Ads linking within your Google Analytics account.

As long as you’re Google Ads and Google Analytics accounts use the same email address. You should see the account ID of your Google Ads account here.

Linking Google Analytics to Google Ads

Linking Google Analytics to Google Ads

Once you have completed syncing within Google Analytics, you will need to go into Google Ads and finish the process. You can do this by clicking on Tools & Settings and then on Linked Accounts

Google Ads Account Linking Options

On the page that follows, you will see all the Google Analytics accounts. That can be synced up to your Google Ads account. Find the relevant Google Analytics account and select Link.

Select Google Analytics Account in Google Ads Select Google Analytics Account in Google Ads

Tip 4: Sync up a product feed

PPC advertisers that sell products online can utilize a Google Shopping campaign on Google Ads. With a Google Shopping campaign, a picture of your product. The product title and price appear when someone searches for a keyword that is relevant to your business.

E-commerce businesses often find that a Google Shopping campaign is the most profitable campaign type within their Google Ads account.

Google Shopping Ads Example

Before you can start creating a Google Shopping campaign within Google Ads, you will need to create a Google Merchant Centre account and add your product catalogue to it.

There are a few ways to do this, but in the long term, the smartest way is to sync up your WordPress site with Google Merchant Centre. This will mean that you won’t need to manually add new products, change stock information, pricing or product descriptions.

The vast majority of WordPress plugins for product feeds will provide you with a URL for the location on your site where your product feed is hosted. During the process of setting up Google Merchant Centre, it will be necessary for you to add this URL. This will inform Google Merchant Centre where to look for your product feed and provide further instructions.

You will be given the following selections to choose from when you are in the process of syncing your product feed in Google Merchant Center. Choose the Scheduled Fetch option if the plugin you’re using has provided you with a URL at which your product feed may be found.

Feed Upload Options Available Through Google Merchant Center

You will need to input the URL of the location where your product feed is stored, together with the username and password. If the location requires a password to access it, on the page that follows.

If you have followed all of the processes up to this point, your product feed should now be synchronized with Google Merchant Center.

Option for a Scheduled Fetch in the Google Merchant Center

Option for a Scheduled Fetch in the Google Merchant Center

Dynamic keyword insertion on websites is the fifth tip.

If you’ve been managing Google Ads campaigns for a while, you’re probably aware that relevancy. One of the factors that can influence how well you’re Google Ads account performs.

If your ads include the words that a user has looked for, and the general messaging is customized. To what they are seeking for, then you should see an increase in your click-through rate, as well as an improvement in your Quality Score. When you have a higher Quality Score, your click prices will be reduced.

You are able to maintain the messaging constant from your advertisement all the way through. The content on your website by utilizing Dynamic Keyword Injection on your website. Additionally, it enables you to modify the text that is displayed on your landing page in accordance with the user’s search terms.

The text that you add to the final URL of your Google Ads campaign is utilized. The dynamic keyword injection process. Therefore, in order to employ dynamic keyword injection for each of the keywords. That you wish to use, you would include your content into the Final URL.

The following illustration demonstrates how we are able to modify the language that appears on the landing page depending on whether the triggering term is “best plumbing services” or “cheapest plumbing services.”

WordPress plug-in that facilitates the configuration of dynamic keyword injection

WP Dynamic Keywords Injector is a well-known and free plugin for WordPress that gives you access to the Keyword Injection feature.

The Explanation of Dynamic Keyword Injection

If a product page has a “sticky” add to cart button, it will remain visible even if the user scrolls down. The page, allowing them to add items to their shopping cart at any time.

The user may be persuaded to make a purchase on your website. They are reminded at all times to click the “add to cart” button. Your site’s conversion rate may increase as a result. And the return on investment from your Google Ads PPC ads may increase as well.

Boosting the conversion rate of your pay-per-click (PPC) advertising campaigns will lead to an increase. The total amount of sales as well as the level of returns obtained from PPC advertising.

WordPress plugins with sticky add to cart buttons. WordPress provides users with a selection of sticky add to cart plugins to choose from, including both free and premium choices.

Ads Platform

The Google Ads platform allows users to upload email lists for use in advertising campaigns. When an email list has been submitted to Google Ads. Advertisers have the ability to target users in a variety of different ways.

They may decide to make use of a different ad content for individuals who fall into that email list. They may choose to bid more or less when someone from the email list searches for one of their keywords.

Because not all advertisers are permitted by Google to upload a customer match list. It is necessary for you to determine. Whether or not your account is qualified to make use of this service.

In order for your Google Ads account to meet the requirements necessary to upload. An email list, the following criteria must be met:

Strong Track

A strong track record of adhering to the policy. A solid track record of making payments. History in Google Ads dating back at least 90 days. More than fifty thousand dollars has been spent through the account over its entire existence. Instructions for importing email lists into Google Ads

To upload an email list into Google Ads, select ‘Tools & Settings’ and then ‘Audience Manager’ from the drop-down menus that appear. You will be able to access all of the audiences that you have built from this location going forward. Include the Tools and Settings Menu for Email Lists.

You will have the opportunity to submit your email list on the page that comes after this one. In the event that your information is not hashed, pick the option to “Upload plain text data” (unhashed). The data that you upload will have SHA256 encryption applied to it as a result of this.

Upload of Customers Who Match

You should now have an email list in Google Ads after uploading it.

Discover fresh keywords by using the Google Search Console (Tip No. 8).

If you believed that Google Search Console is a tool that can only be utilized for the sake of search engine optimization (SEO), then you were mistaken.

You can find out the keywords your website is ranking for in the organic (non-paid) rankings that display on Google’s search engine by using the Google Search Console. It can be a very useful method for finding new keyword prospects that you are not currently targeting if you are an advertiser using pay-per-click (PPC). Google’s Control Panel for Search

PPC advertising strategies with Google Search Console and how to apply it

The frequency with which your organic listing has been displayed on a search results page is a metric that can be viewed through Google Search Console. This might assist you in locating relevant keyword opportunities that have a sufficient quantity of volume to bid on.

Google Search Console

Using Google Search Console to uncover keywords that show on position one naturally and do not have any sponsored competition is another common strategy.

Due to the fact that you already rank at the top of the page naturally, it is not necessary to run a pay-per-click (PPC) campaign to receive clicks on these keywords.

In the same vein as avoiding bidding on keywords for which you already occupy position one organically, you should also avoid bidding on phrases for which organic competition is particularly fierce.

There is a possibility that you will appear extremely far down on the page, or possibly that you will not appear at all on the first page. Using a pay-per-click (PPC) campaign, you will be able to attract traffic from these keywords.

WordPress Assist

Plugin for WordPress that can assist with the configuration of Google Search Console

It is necessary to put a piece of code that was generated by Google Search Console to your website in order to make use of Google Search Console.

On the other hand, WordPress comes with a number of free plugins that users may use to make the Google Search Console configuration process easier.

Try out the Search Console plugin if you’re looking for a simple WordPress Plugin that will assist you in connecting Google Search Console to your website.

Another option is to use the Site Kit by Google plugin, which enables you to integrate Google Analytics, Search Console, AdSense, and Google Page speed insights using just a single piece of software.

Wrapping up

Developing a Pay-Per-Click (PPC) campaign that is successful and lucrative requires consideration of a wide variety of criteria. Although there is much more to PPC advertising, the aforementioned eight suggestions should go a long way toward helping you make the most of the plugins available on the WordPress platform to get the most out of your content marketing efforts.

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