Images to your marketing emails will aid in bringing your message to Life. Do you know the number of images you should add to your email marketing campaigns related to your business just like other highly know online businesses like Amazon and Zetpo? What are the best ways to ensure that your pictures display properly for the users you’re sending your messages to?
Images can create a lasting impression on your readers.
If you’re not adhering to certain essential best practices for email marketing, it’s possible that the images you use could be creating a negative impact. Here are six common mistakes in images, as well as tips about how you can avoid these for your next email marketing campaign.
1. Distinguishing yourself from your brand.
Each image you send out must reinforce your Company’s values and branding. Consider including your logo and colors on your photos so that your recipients immediately think of your Company. Although you’ll want to make sure you utilize original images as often as you have the opportunity, there are excellent websites to locate professional-looking stock photos that will not harm your image. One of these companies Big Stock.
Big Stock connects to Your Constant Contact Account, which allows you to buy quality stock photos directly through your Constant Contact accounts. If you already use Facebook and Instagram to share your Company’s images, these accounts can be integrated into your Constant Contact images library. Once you’ve got this setup, you’ll be able to use the photos you’ve shared on social media to create a mail marketing campaign.
2. Make sure your image’s size is out of balance.
After choosing which images you’d like to use, ensure that they are appropriate for your email marketing campaign. Indicate the image’s dimensions in inches and inches for all images. Also, ensure that you check your emails on desktop and mobile before sending them.
3. Doing the wrong thing by using the wrong file type.
If you notice that your image’s quality isn’t as great, make sure you look up the file format of the image. Most of your images will likely be saved as JPG or PNG files. While JPGs are typically ideal for images with smaller sizes, however, they aren’t effective with images that contain text. PNG files can support text and correct some distortions that other formats of files can cause. Utilize this table to figure out the ideal file type for your photo.
4. Ignoring different display options.
Keep in mind that your email might display differently across different email programs. Some email applications will disable images by default. This is why it’s advantageous to utilize an email template that allows you to insert your Content instead of just uploading an image and using it for the entire email campaign.
One of the most effective methods to ensure that your email will be seen the way you want it to be is to add a “View as webpage” link at the bottom of the email. This way, anyone experiencing display issues can see the entire email exactly as you intended it to be. You can quickly alter the headline to include the link in the Constant Contact Account. Also, you should add descriptions to each image displayed even when the image isn’t showing.
5. Utilizing too many or too little.
Have you ever thought about what number of images you should add to your emails? We recently surveyed over 2 million emails from customers to determine whether there’s a connection between the number of images included in emails and the audience engagement level. We discovered that, with a few particular industry-specific exceptions, emails that contain three or fewer images and roughly 20 words yield the highest rates of click-through.
Use these numbers as a reference point when designing your email marketing campaign. Remember that the amount you send out will vary depending on the type of email you’re creating and the information you choose to include. Remember that, with an increasing number of people accessing emails via mobile devices, you must be concise and clear in your email campaign design to ensure you don’t overcrowd your emails. Learn more about the impact of images on the click-through rate of emails on this page.
6. Not providing a step forward.
Images are a fantastic way of attracting attention but ensure you know what you can do with the attention once you’ve got it. Consider the actions you’d like people to do. If you’re a non-profit organization hoping to raise funds and donations, you could use images to create personal connections with your reader.
You can also include buttons that allow people to donate online. It’s the same when trying to market your products or showcase the different services you offer. Be sure to provide an easy method for customers to make the next step.
Let pictures power into your email.
With these ideas to keep in mind, you’re now ready to include stunning images in your email. Start by analyzing what images get the most interest on social media before adding images to the next marketing campaign as messebanner do the same for audience. Add a hyperlink to the image to see whether you can see an increase in the number of people interacting with the information you share.