Instagram loves to keep its influencers on their toes with frequent algorithm updates. This means the guide to becoming a successful social media influencer on the platform is changing constantly. Naturally, you want to be looking into it before dipping your toes in. And if you’re looking for a comprehensive guide to get started, we’ve got you covered.
Identify Your Niche
Remember, people are always looking to follow people they like or people they can learn from. This is why sticking to a particular niche is key- it helps build trust. Here are a few questions to help you choose a niche.
- What is my passion?
- Do I have an area of expertise?
- What kind of content do I enjoy creating?
Once you have an answer, you can start creating content around the topic.
Create Your Content Pillars
Once you have narrowed down your niche, it’s time to get started with creating content consistently. And having clearly outlined content pillars to help you plan your social posts can help dramatically. Now, how do you narrow down your content pillars? And the answer to it is simple. Keep an eye out for Industry-focused trends, look at your most well-performing posts and listen to your audience. As long as you do all three, you’ll never experience a shortage of content.
Have A Posting Schedule
While having rock-solid content pillars helps, they cannot bring the much-prized audience engagement by themselves. After all, for regular engagement, your content needs to be visible, and people need to start expecting it too. And having a posting schedule helps.
Plan your content and schedule your posts for a specific time and day with a scheduling app. Most scheduling apps even allow you to preview and edit your posts multiple times before it goes live.
Engage With Your Audience
As a social media influencer, once you hit post, you need to slot some time to respond to comments and interact with other creatives in your niche. This helps you forge an organic community (and trust) and drives engagement through likes, comments, and shares.
Leverage Short-Form Video Content
Success as asocial media influenceron Instagram depends on how well you leverage Reels. The bonus? They are a surefire way to boost organic engagement too. So don’t forget to keep track of trending Reel audios and transitions and incorporate them into content in your niche. And while you’re at it, up your video editing game too.
Show Up on Your Stories (Consistently)
Instagrammers love it when influencers share behind-the-scenes and unfiltered versions of themselves on their Instagram Stories. So share your daily routine, and your thoughts, and even ask your audience for their opinions on your stories. Engagement will come organically.
The above guide will help you on your road to becoming a social media influencer on Instagram. But like it or not, having some insider knowledge guarantees success. So take a social media influencer course from a reputed institute like Pearl Academy and get into Instagram influencing confidently.