Meta founder Mark Zuckerberg has spoken about the importance of e-commerce and financial tools. To his vision for an immersive online world called the metaverse.
Facebook’s parent company Meta is exploring the potential of digital money referred to internally. “Zuck Bucks” in a play on the founder’s name, the Financial Times reported on Wednesday.
Meta abandoned its effort to create a global cryptocurrency — first called Libra but eventually re-branded. As Diem — in the face of fierce backlash by financial regulators around the world.
However, founder and chief Mark Zuckerberg have spoken about the importance of e-commerce and financial tools to his vision for an immersive online world called the metaverse.
Meta includes digital tokens similar to those used for transactions in video games. The internet company’s version nicknamed “Zuck Bucks” by those working on it, according to the Financial Times.
Popular games such as “Fortnite” and “Roblox” use tokens for transactions.
Meta is looking to diversify its revenue beyond a reliance on targeted advertising that has provoked concerns about invading the privacy of users.