Zuckerberg Announces Instagram Will Incorporate NFTs

Facebook founder Mark Zuckerberg confirmed earlier reports that video and photo-sharing app. Instagram plans to add non-fungible tokens (NFTs) to the platform. The Meta Platforms Inc. (FB) CEO told Shark Tank’s Daymon John at the South by Southwest conference in Austin, Texas, on Tuesday.

Key Points

  • Mark Zuckerberg confirms Instagram plan to add NFTs to the platform in the near term.
  • To move aligns with parent company Meta’s vision of integrating with the virtual world, known as the metaverse.
  • NFTs are Meta’s second attempt at launching a crypto-related product. After the 2019 effort to initiate a dollar-pegged cryptocurrency called Diem.
  • A growing number of social media companies are testing NFT integration on their platforms.

Zuckerberg hopes users would be able to mint their own NFTs. The platform within the coming months, Platformer newsletter writer and crypto influencer Casey Newton tweeted to his 152k followers. A billion monthly active users—said it was actively exploring bringing NFT technology to a wider audience.

Adam Mosseri, Instagram’s head of programming, posted to the platform.

Instagram NFTs Align with Meta’s Metaverse Vision

Instagram’s move into NFTs fits with parent company Meta’s vision of integrating with the virtual world, known as the metaverse. In October 2021, Facebook changed its name to Meta, reflecting this change of direction. At the time, the company’s head of metaverse products, Vishal Shah, said Meta would support NFTs. “This will make it easier for people to sell Limited Edition digital objects like NFTs. Display them in their digital spaces, and even resell them to the next person securely,” he said.

Meta CEO
Mark Zuckerberg

NFTs aren’t Meta’s first attempt at launching a crypto-related product. In 2019, the company planned to roll out a USD-pegged stablecoin called “Diem”—formally branded as “Libra”—on its platform. The digital currency would have allowed for in-app purchases. Facilitated transferring money between users without the need to go through the traditional financial system.

Social Media Giants Cashing in on NFTs

In January, Twitter, Inc. (TWTR) allowed its premium subscribers on iOS to add. An NFT profile picture with plans to roll out the technology on its Android app and website.

NFT profile pictures minted on the Ethereum blockchain. As cryptocurrencies and digital product offerings gain wider adoption. Look for social media platforms to continue looking for innovative ways to monetize the metaverse.

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